A relaxed, classic cotton tee that speaks in deadpan humor. The bold block text reads “Horrible ideal” with a smaller follow-up, “What time?” — a wry line for people who live for late-night brainstorms, chaotic plans, and laughing at their own questionable decisions. The clean white background and strong black typography make the message clear from across the room. Wear it to writer’s nights, improv jams, casual meetups, or when you want to start a conversation without saying more than two words. The soft, midweight cotton keeps you comfortable while the neat crew neck and straight hem sit easily under jackets or paired with jeans. It’s a simple shirt with an attitude: ironic, honest, and quietly conspiratorial.

Product features
- 100% US-spun cotton (solid colors) — medium 180 g/m² weight for year-round comfort
- Tubular knit construction with no side seams for a clean, durable finish
- Ribbed, seamless collar and taped shoulders to maintain shape and prevent stretching
- DTG and DTF printing for crisp, high-contrast typography; tear-away label for itch-free wear
- OEKO-TEX® certified and ethically sourced materials; EU 2-year warranty and safety compliant

Care instructions
- Non-chlorine: bleach as needed
- Do not iron
- Do not dryclean
- Machine wash: cold (max 30C or 90F)
- Tumble dry: low heat



 
S
M
L
XL
2XL
3XL
4XL
5XL




Width, in
18.00
20.00
22.00
24.00
26.00
28.00
30.00
32.00


Length, in
28.00
29.00
30.00
31.00
32.00
33.00
34.00
35.00


Sleeve length (from center back), in
15.10
16.50
18.00
19.50
21.00
22.40
23.70
25.00


Size tolerance, in
1.50
1.50
1.50
1.50
1.50
1.50
1.50
1.50